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User Login
and Authentication - sophisticated user login
"remembers" users after the first visit by looking up the user in the database, based on a cookie and triggers "automatic login" and
ease of use on return visits. When a request is received with no cookie, or with a cookie
that does not contain the necessary identifier, authentication relies on an email
address and password (i.e., the user is prompted to login by entering their email address
and password). For users that forget their password, the system will email the password to
the user upon request. |
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User Database and
Management Tools - information about the users that visit the site
is stored in the user database to facilitate self-registration. Special user levels and
user types to limit access to certain content or specify content. |
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Cookie
Management - part of the user login and authentication process, the cookie
identifies the user, and, depending on the nature of the information collected, can
trigger "automatic login," personalize the appearance of web pages, etc. When a
request is received with no cookie, or with a cookie that does not contain the necessary
identifier, the request is assumed to be from a new user. In that case, a new identifier
is generated before the response is sent back to the client, and a new record added to the
server's user database. |
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Feedback/Workflow
Management - it's easy to track,
manage and respond to incoming requests "live" on your website (e.g., service
and appointment requests, special orders, credit applications, membership applications,
etc.). New incoming information is automatically filed in
the appropriate category (e.g., Information Request, Product Information Request, Support
Request, Suggestion, etc.) |
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Activity Tracking System
- track user activity with usage counter and log files readable
in standard analysis programs...what pages are users clicking on? What pages did a
specific user visit or what purchases were previously made by a user on the last visit? |
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Preferences - many
options including company information, email addresses, input/output file paths (i.e.,
specify document paths, image paths, database paths), backoffice behavioral options, etc. |
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Website Control Center -
backoffice menu, controls and server status information
visible on every page for backoffice users and webmasters, giving quick access to all
backoffice maintenance areas. |
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Case Study: Financial Partners Credit Union (eBusiness
Solution) - When Rockwell Federal Credit Union recently changed it’s name to Financial
Partners Credit Union, it meant that a complete redesign of the company’s existing
website needed to occur in order to reflect the newly developed brand and logo. The
CU's decision makers identified this as a timely opportunity to take the website to a much
richer and more dynamic level in an effort to strengthen existing member relationships and
facilitate membership growth, and turned to Imagine IT for advanced web development
services and turnkey eBusiness solutions. Faster service response times were
achieved by creating sophisticated, yet simple-to-use forms to make it easy / attractive
to prospects to apply online for credit union membership, as well as loan, credit card and
insurance products and eBanking services. An easy-to-use city and zip code search
was developed to help members quickly locate credit union service centers, ATMs and
neighborhood branches. Content requiring frequent updates, such as rates on credit
union savings accounts, certificates of deposits, IRAs and rates for auto, personal and
real estate loans, were imported into web databases to facilitate efficient site
maintenance. Dynamic publishing tools for news and events were implemented, allowing
credit union staff / administrators to maintain the very latest information on the website
via efficient, user-friendly, backoffice maintenance forms.
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LiveWeb
eBusiness™ - a professional solution for conducting business electronically on the web.
Includes workflow management tools that allow you to easily track, manage and respond to
incoming requests "live" on your website (e.g., feedback, service &
appointment requests, special orders, credit applications, membership applications, etc.).
User login and authentication and sophisticated user tracking tools allow you to track,
sort and manage website users of all types—prospects, customers, employees, vendors,
distributors, etc. In fact, this powerful, database-driven component will track every
individual who has ever visited your website. If the visitor has logged in, you can store
and retrieve any type of information you choose to ask for, such as name, email address,
home or work address, phone number, hobbies, age, etc. User activity tracking and
reporting is the first step in any successful online marketing program.
Professional backoffice reports, user maintenance forms and other "live"
administration tools put the power in your hands and make database updates, workflow and
communication a snap.
